– I’m crap at dieting, and could never count calories or stick to a regime for more than two days, but even I can do this
– I need to know there is a modicum of science behind a theory, as I’m more likely to trust a science than a religion
– the results are self evident, and I’m getting the positive reinforcement I need
– I can imagine doing this forever and ever, because it is simple and straight forward, and I even like doing it
– I feel a tiny bit smug and virtuous about being less of a Consumer.

I’ve become a Fast Diet Evangelist!