Hello, funtimebobby – Checking online, the first thing that caught my eye was a judgement from the UK Advertising Standards Authority against Kidz 5 A Day UK Limited for repeatedly failing to substantiate their major claims for the product:
Extract from the ASA ruling:
‘Kidz 5 A Day was unable to provide adequate substantiation to demonstrate that the powdered drink contained fresh fruit and vegetables or that the powdered drink was entirely organic.
Although the ASA upheld the complaint against Kidz 5 A Day UK Ltd and the Compliance team has made repeated requests for an assurance of future compliance, the website http://www.kidz5aday.com continues to feature problematic claims….
These details shall remain in place until such time as “Kidz 5 A Day” has removed or appropriately amended the claims on its website to ensure compliance with the CAP Code.’

For full details see: http://www.asa.org.uk/Rulings/Non-compliant-online-advertisers/Kidz-5-A-Day-UK-Limited.aspx

I agree with the majority of modern health advisors: Eat real food, not processed. Best wishes.

funtimebobby, if there’s no fruit and no vegetables in the drink then it’s basically powdered soy milk and powdered cocoa, costing £39 for one month’s supply – or you can save £199 in their big sale: ‘normal price £479 SAVE £280 on twelve months supply’. There’s some obviously clever – and apparently dishonest – marketing going on. Perhaps a real apple or a glass of milk would get you through the brief hunger pangs better. Enjoy your preferred choices.

funtimebobby (great name) – sticking to protein and plants, rather than powders and shakes, on a Fast day will give you a really good basis, plenty of interest and nutrition, and not make it feel like a freaky regime.

The guy who’s plugging it on you tube is called Neil Asher I think or something similar-guess what-he’s the guy who owns the company. He’s plugging it everywhere and tries to attach himself to the fasting diet for credibility.
He’s even reviewed his own product on amazon..
See a thread about this on money saving expert if in doubt.
On you tube he says it contains spiralina-it doesn’t but that’s the least of it-it’s one big … Well read mse forum

Hi all and any one who thinks this drink is of benefit to you in any type of diet. please read the comment again made by Mimi. If Michael had recommended this drink it would have appeared on this site. Jeanius has also commented on this product. I would accept her advice, full stop. Look at other comments. People will try to rip off people who want to do the 5:2 lifestyle and this may be one of those. The 5:2 diet costs you NOTHING. Do not pay for any supplement pushed by this person, it seems to be of no benefit other than putting money in his pocket.

In the advertising standards ruling it was identified that the company had produced the you tube video without mentioning that it was marketing the product too, and also that part of the complaint too was upheld, and he was told to remove the video- BUT he did not- it’s still there.